The phrase “actually” is usually misused to imply “figuratively” or “exaggeratedly.” Nonetheless, the phrase really means “in a literal sense” or “with out exaggeration.” When used appropriately, “actually” can add emphasis to a press release or make it extra clear and concise.
There are a couple of easy guidelines to observe when saying “actually.” First, the stress needs to be positioned on the second syllable, in order that the phrase feels like “LIT-er-ally.” Second, the “a” within the first syllable needs to be pronounced with a brief “a” sound, as within the phrase “cat.” Lastly, the “ly” on the finish of the phrase needs to be pronounced with a protracted “i” sound, as within the phrase “tie.”
