A seasonal gift set typically comprises a collection of miniature fragrances, packaged within a calendar format designed to be opened daily throughout the Advent period leading up to Christmas. These calendars offer consumers an opportunity to sample a variety of scents from a particular brand or a curated selection of different brands. They often include established favorites alongside new or limited-edition perfumes, providing a diverse olfactory experience.
Such curated gift sets serve multiple purposes. For consumers, they present an accessible way to discover new fragrances and broaden their perfume knowledge without committing to full-sized bottles. They also offer a luxurious and festive element to the pre-Christmas season. For brands, these seasonal offerings generate excitement and drive sales, while also introducing their products to a wider audience. The increasing popularity of these collections reflects a growing consumer interest in fragrance discovery and the broader trend towards experiential gifting.
